Content Marketing

01 — The Challenge

• B2B sales tech startup with strong product-market fit but limited marketing infrastructure.

• Monthly recurring revenue MRR plateaued

• High churn rate and underperforming onboarding content

• No scalable system for organic lead generation or product education

02 — The Strategy

• Built a blog-led content engine to support product marketing, email, and sales enablement

• Created high-intent, product-focused content to drive traffic and guide users through key feature use cases

• Developed a content distribution system across multiple channels

• Produced case studies to showcase product impact and build trust with high-intent buyers

03 — The Results

• MRR increased by 189%

• Signups grew by 68%, from 1,250 to 2,097 per month

• Churn reduced by 36%

• Website performance:

  • 967K unique visitors (+918%)

  • 1.4M pageviews (+904%)

• 1M total visits (+907%)