Here's the short version.

Looking for more? Keep reading.

I love writing about SaaS, machine learning, data science and pretty much anything technical.

I'm less keen on writing about myself, so here are three things about me and my work to help us get acquainted.

I've written B2B email campaigns, whitepapers, guides and SEO-optimized articles for some pretty cool startups and love helping emerging brands build out their presence on the web and in social media.

I spent a few years training and working as a lawyer specializing in construction disputes. Amongst other things, this means I have a lot of experience teaching myself about complex subjects and translating them into language a layperson can understand. It also means I know how to tell (or sell) a story.

I believe great content - the kind that generates leads and converts clients - will always incorporate both strategy and storytelling. That speaking to the 'why' of your searchers matters as much as ranking for your main keywords.

I work best with brands that value:

Collaboration over execution.

It's your job to come up with an amazing product. It's my job to showcase it to the world.

Long-term relationships.

What can I say? I'm a serial monogamist when it comes to my clients. If we're going to create content that really builds your brand, I want to learn your product, your team and your industry inside and out.

Quality content.

If you're in the B2B space, understand that one thoughtful white paper will generate more leads than 100 superficial blog posts. And that thoughtful white paper will probably need more than two rounds of edits and some proofreading.

Out-of-the-box thinking.

Marketing is about metrics - not formulas. That means we'll probably try a few different approaches to learn what works best for your target audience. Hint: it's not doing the same damn thing everyone else is doing. I'm probably going to ask a lot of questions, suggest new methods and nudge you outside your comfort zone.

Experience

Freelance Content Strategist - FinTech

November 2022 - Present

Drafted email marketing campaigns with A/B subject lines, segment personalization and creative templates

Drafted web copy for website redesign and SEO optimization

Freelance Content Writer — Various

November 2021 - Present

Create SEO-optimized white-label content with an emphasis on SaaS, FinTech and data science

Blog articles

Web copy

White papers

B2B email campaigns

Conduct keyword research using Surfer SEO and Semrush

Research trends in fintech, digital marketing and technology

Freelance Social Media Strategist

December 2020 - February 2022

Developed social media content strategy for personal development entrepreneur

Planned monthly content calendar

Created email campaigns and social media marketing content for product launches

Created web copy for events and products

Conducted hashtag and keyword research

Freelance Content Writer — Cangrade

April 2019 - January 2021

Generated weekly SEO-optimized blog content for SaaS company