I love writing about SaaS, machine learning, data science and pretty much anything technical.

I'm less keen on writing about myself, so here are three things about me and my work to help us get acquainted.

I've written B2B email campaigns, whitepapers, guides and SEO-optimized articles for some pretty cool startups and love helping emerging brands build out their presence on the web and in social media.

I spent a few years training and working as a lawyer specializing in construction disputes. Amongst other things, this means I have a lot of experience teaching myself about complex subjects and translating them into language a layperson can understand. It also means I know how to tell (or sell) a story.

I believe great content - the kind that generates leads and converts clients - will always incorporate both strategy and storytelling. That speaking to the 'why' of your searchers matters as much as ranking for your main keywords.