Here's the short version.
Looking for more? Keep reading.
I love writing about SaaS, machine learning, data science and pretty much anything technical.
I'm less keen on writing about myself, so here are three things about me and my work to help us get acquainted.
I've written B2B email campaigns, whitepapers, guides and SEO-optimized articles for some pretty cool startups and love helping emerging brands build out their presence on the web and in social media.
I spent a few years training and working as a lawyer specializing in construction disputes. Amongst other things, this means I have a lot of experience teaching myself about complex subjects and translating them into language a layperson can understand. It also means I know how to tell (or sell) a story.
I believe great content - the kind that generates leads and converts clients - will always incorporate both strategy and storytelling. That speaking to the 'why' of your searchers matters as much as ranking for your main keywords.
I work best with brands that value:
Collaboration.
You’re the expert on your product. I’m here to help the world understand it. That means we work together, from strategy to storytelling. If you want a true partner who will challenge assumptions, bring ideas to the table, and help shape the message, we’ll do great work together.
Long-term relationships.
What can I say? I'm a serial monogamist when it comes to my clients. If we're going to create content that really builds your brand, I want to learn your product, your team and your industry inside and out.
Quality content.
If you're in the B2B space, understand that one thoughtful white paper will generate more leads than 100 superficial blog posts. And that thoughtful white paper will probably need more than two rounds of edits and some proofreading.
Out-of-the-box thinking.
Marketing is about metrics - not formulas. That means we'll probably try a few different approaches to learn what works best for your target audience. Hint: it's not doing the same damn thing everyone else is doing. I'm probably going to ask a lot of questions, suggest new methods and nudge you outside your comfort zone.
Experience
Freelance Content Strategist
FinTech, SalesTech, Legal
Helped drive 189% MRR growth in 10 months through product-focused content and launch support
Increased signups by 68% and supported a 36% drop in churn through improved product messaging and positioning
Drove 1.4M high-intent pageviews, tied to product discovery, feature education, and signup growth
Created blog posts, one-pagers, onboarding flows, and retention emails tied to new feature releases
Freelance Content Writer
FinTech, SalesTech, HR, Insurance, Blockchain, Legal, Government
Ranked #1 for multiple keywords in competitive B2B verticals, contributing to SEO growth and qualified traffic
Increased traffic value on select pages by as much as $1.3K/month within 30 days
Produced top-performing blog content that contributes over $35K/month in combined SEO value across key business categories
Supported organic growth with content that consistently ranks in the top position and captures high-value, high-intent traffic